Professional Experience

Senior Copywriter

Content Strategy | Editorial Leadership | Brand Development

Rasmussen | American Public University | American Military University

April 2023 - Current

Shape and advance multibrand content strategies that connect institutional priorities, audience intelligence, and creative execution to measurable marketing objectives. Working in close partnership with senior content leadership, translate business goals into long-term editorial roadmaps, integrated campaigns, and scalable content initiatives designed to strengthen brand authority, accelerate organic growth, and improve the prospective student experience.

Provide strategic and editorial direction across a diverse content portfolio spanning academic program marketing, search optimization, thought leadership, digital campaigns, and multimedia storytelling. Collaborate with marketing teams, academic stakeholders, subject-matter experts, and creative contributors to align messaging, establish editorial priorities, and deliver cohesive brand experiences across channels.

Apply audience research, competitive analysis, Google Analytics, and search performance insights to guide content decisions, uncover growth opportunities, and continuously improve content effectiveness. Balance creative ambition with commercial objectives, ensuring content serves a defined purpose within the broader customer journey.

Help evolve content operations by refining editorial workflows, strengthening production processes, and introducing integrated storytelling approaches that connect written, visual, and video content. Foster collaboration across disciplines while advancing the consistency, quality, and strategic value of the organization's content ecosystem.

Lead Copywriter

Content Strategy | Editorial Leadership

Aspen University | United States University

2021-2023

Helped transform content strategy and editorial operations across two higher education brands, connecting audience intelligence, organic growth initiatives, and scalable production systems to broader marketing objectives. Combined strategic planning with hands-on editorial leadership to expand content output, strengthen search visibility, and deliver measurable audience growth within a resource-constrained environment.

Played a central role in building a more efficient, performance-driven content operation – restructuring editorial workflows, coordinating a network of freelance writers, and establishing clearer processes for content development, quality assurance, and publication. Used SEO intelligence, competitive research, and audience analytics to inform editorial priorities and guide content investments toward opportunities with the greatest potential impact.

Worked across content strategy, brand messaging, organic search, social media, and digital marketing to connect individual creative initiatives to larger organizational goals. Helped establish editorial guidelines, maintain brand consistency, and develop integrated content that supported audience acquisition, engagement, and prospective student journeys.

Selected Achievements & Impact

~ 340% increase in article production: Redesigned editorial workflows and leveraged a network of freelance writers to expand publishing capacity while maintaining editorial oversight and quality standards.
123% growth in blog audience: Helped grow readership from 26,000 to 58,000 in just six months, using targeted SEO initiatives and content optimization despite limited resources.
23% increase in website sessions: Applied audience analytics, keyword research, competitive intelligence, and content audits to identify optimization opportunities and strengthen website performance.
30+ first-page Google rankings: Developed and optimized search-focused content that improved organic discoverability and competitive search visibility.
25 SEO content briefs per month: Directed freelance assignments through research-driven briefs, editorial guidance, content reviews, and publishing coordination.
306% increase in social sessions: Contributed to social content initiatives associated with growth from 320,000 to 1.3 million sessions across comparable nine-month periods.

Copywriter, Video Producer

2016-2021

Built a multidisciplinary foundation in digital publishing, combining content strategy, search optimization, and multimedia storytelling across seven established digital brands. Collaborated with SEO, business development, and creative teams to transform audience intelligence into compelling content, scalable production workflows, and revenue-focused marketing initiatives.

At Reviews.com, a Red Ventures-owned property, I contributed to SEO and editorial initiatives supporting the brand's commercial growth strategy. During my tenure, Reviews.com achieved its first $1 million month in affiliate revenue – a significant milestone demonstrating the commercial potential of a coordinated, audience-focused content operation.

Selected Achievements & Impact

Developed 1,000+ original content assets spanning SEO-driven editorial, digital advertising, landing pages, email campaigns, and social media across multiple brands.
Wrote, directed, and produced 40+ videos for YouTube and digital marketing channels, overseeing creative development from concept through production and distribution.
Established scalable multimedia workflows supporting the consistent production of 1–4 original content assets weekly across multiple platforms.
Advanced editorial strategy and operational efficiency through data-informed content planning, cross-platform repurposing, and the development of publishing standards and brand guidelines.