About Me
A storyteller's instinct. A strategist by design.
I've always been fascinated by the power of a good story. What makes people pay attention? What makes an idea resonate? And perhaps most importantly, what makes it matter?
With more than a decade of experience across media, digital marketing, and filmmaking, I've learned that compelling content is only part of the equation. The greater challenge – and the one I find most rewarding – is developing the strategy, aligning the people, and building the processes that turn creative potential into meaningful results.
My work has taken me well beyond the written word. I've helped shape editorial strategies, direct multimedia projects, guide creative contributors, streamline content operations, and translate complex ideas into narratives that connect with audiences and advance business objectives. Along the way, I've learned to think beyond individual deliverables and consider the larger picture: how content supports an organization, strengthens its identity, and contributes to its long-term growth.
That perspective is informed by an unconventional combination of disciplines. My background in film production taught me to think visually, embrace complexity, and appreciate the power of human connection. My experience in digital marketing sharpened my understanding of audience behavior, performance, and the relationship between creativity and commercial success. And through my MBA studies at Boston University's Questrom School of Business, I'm expanding that foundation with a deeper understanding of organizational leadership, business strategy, and decision-making. I am also SEO Certified by Semrush Academy.
But credentials and experience only tell part of the story.
I'm endlessly curious about people, ideas, and the world around me. I enjoy challenging assumptions, connecting seemingly unrelated concepts, and asking questions that lead somewhere unexpected. I value thoughtful collaboration, intellectual honesty, and the kind of creative environment where ambitious ideas are encouraged – and challenged to become better.
Ultimately, I want to do more than create work that earns attention. I want to help build the vision, culture, and capabilities that make exceptional work possible.
Because the real measure of great content isn't simply what it says. It's what it makes possible.
Selected Career Impact
~340%
Increase in Article Production
30+
First-Page Google Rankings
40+
Videos Written, Directed, & Produced
123%
Blog Audience Growth
17.3M
Reported Social Sessions Across 24 Months
I have contributed towards many national brands in a variety of industries
